How Can You Use Instagram For Lead Generation?

Instagram is one of the fastest growing social networks with over 600 million users per month. In a world where consumers are constantly bombarded with marketing messages and advertisements, Instagram allows businesses to get creative in obtaining leads through content that extends beyond what a typical company’s website can do. Here are tips to help you use Instagram for lead generation.

Use hashtags to get your message out

Using hashtags for your Instagram posts allow the content to be easily searchable so that people can find it. It also helps you gain visibility in the network by placing you in the same discussion of other relevant content. Go Read offers a 24/7 customer support team to assist you with any questions or concerns.

Use Instagram users to amplify your content

At the moment, there is no way to search by hashtags on Instagram. Be creative and find a variety of people that are within your target audience and ask them to use your hashtags in the comments section, so that you can find them easily.

Create compelling images that include calls to action

Use images in your posts that encourage visitors to do something, whether it is share, like or follow. People will not only share your content, but they will also take actions to see what you have to say.

Don’t be afraid to use a call-to-action

While Instagram is a photo sharing network, people may not be used to reading long posts on the platform. Include calls-to-action in your posts and make sure they are easy to follow so that people can click through and take action through your content.

Collaborate with influencers

Find people who are trying to get their message out and partner with them. This will create a cross promotion that could lead to increasing your followers at no additional cost.

Use Instagram Live Video

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Instagram live video introduces a whole new way to communicate with your audience and share your message in real time. With Instagram stories, you can now add text, filters and more.

Add a call-to-action to your other content

Make sure that the calls-to-action are easy to find and are not buried in large blocks of text. Don’t just ask for your followers to “like” your content, but to take an action such as signing up for your newsletter.

Use Instagram as a lead magnet

Create a downloadable resource that your followers will get for free in exchange for them following your Instagram account. More and more people are finding access to digital products through social media accounts.

Respond to questions and comments

People who see the answers to their specific questions will become more interested in what you have to say, which leads them into becoming a follower. Also, make sure that you are responding to other people’s comments on your content by asking questions that can start a discussion.